Staging

This is probably the most important tip.

Start by clearing off all surfaces for photos. This includes removing items like fruit bowls or spoon rests in the kitchen, remote controls or tissue boxes in the living room, and personal items like toothbrushes in the bathroom—buyers don’t need to see those! The exception? Well-maintained plants. They add a touch of life and neutrality to a space, as long as you’re not living in a jungle.

Once surfaces are cleared, give them a thorough cleaning—and then clean again. A spotless home not only shines in photos but also leaves a great impression on potential buyers during showings. A clean and tidy home reflects care and pride, creating a positive emotional response that can make buyers more likely to place an offer. Studies show clutter and dirt can create subconscious stress, so eliminating these distractions can be a game-changer. (For more insight, check out this New York Times article on clutter.)

Don’t forget overlooked areas like walls. Check common touchpoints such as stairwells, mudroom walls, door bottoms, or entranceways. These spots often collect oils, fingerprints, or scuff marks. A quick wipe-down with a mix of powdered Tide and hot water can make a world of difference.

Timing and preparation make all the difference when scheduling real estate photos.

Choose a time of day and, if possible, a time of year that showcases your home at its best. Pay attention to how natural light flows through your house. Is there a particular time when the living room is bathed in sunlight? That’s when you’ll want to schedule your photos. While professional photographers can brighten images, capturing natural light can truly elevate the warmth and appeal of your home. On photo day, turn on every single light in your house to enhance brightness and create a welcoming atmosphere.

Make sure your real estate agent works with a professional photographer to market your home. While phone cameras can work in a pinch, professionals bring expertise in angles, lighting, and staging. They can identify the best perspectives, highlight key features, and even advise on adjustments to maximize each shot. With additional lighting equipment and flexible scheduling, they’ll ensure your home looks stunning from every angle and in every light.

Avoid taking photos with holiday decorations, as they can quickly date your listing and may unintentionally deter some potential buyers. Neutral, timeless spaces appeal to a broader audience and help buyers envision the home as their own no matter what time of year.

Selling your home means helping potential buyers imagine themselves living in your space, and creating that vision starts with minimizing distractions. Decluttering is key, but it can be challenging because you’re so used to seeing your everyday belongings. Here are the top 5 that can unintentionally draw focus away from the space itself.

Top 5 Distractions:

1. Pets
2. Family photo
3. Children's toys and book
4. Religious Objects
5. Brightly colored objects that may not match the rest of the decor (looking at you t-shirt quilt circa 2003)

For an extra polished look, consider tucking away anything that isn’t made from natural materials, such as plastic toys, synthetic fabrics, or cooking utensils. Neutral items like cottons, linens, metals, and woods can remain all remain. These subtle changes can help create a clean, inviting space that appeals to a wide range of buyers.